Sure Directory 2019 - now available

Sure is proud to be delivering the new Guernsey Directory to stores across the island. The directory continues to be a valuable resource for many islanders and this year’s edition is more local than ever before as it features community content with the Bailiwick at its heart. For some islanders, the directory is more than a means of looking up phone numbers - it is their first port of call for useful information.

The revised format of the directory reflects this by including a section of editorial content and an updated Sure services guide. Tide times, restaurant menus, island maps and a wellness section all add to the directory’s yellow pages with the aim of making the book a useful and regular reference for all islanders throughout the year. The directory is printed on paper certified by the Forest Stewardship Council, and is recyclable through the island-wide kerbside collection scheme.

Up to 40,000 directories will be distributed over the coming weeks – this number has been relatively stable for the last few years highlighting the value that islanders find in a physical format, even as more and more of our lives move to online interaction.

The online version of the directory and companion mobile apps are a key part of the directory, allowing users to find the details they need wherevever they are, including businesses that are close to you and flight times.

The format of the 2019/20 directory and the information included in it has changed compared to previous years following Sure’s significant investment in a new system and to align with local data protection regulations.

The white pages data is consistent with the account details held in our billing system and therefore some directory entries may have changed formatting or names this year to align with account holder’s information. This is key for data protection and to ensure that we are managing our customers’ data carefully and appropriately.

Your guide to the white pages:

  • Home phone numbers are included in the directory unless the customer chooses to be ex-directory.
  • Mobile numbers are not included unless requested, and addresses are not printed against standalone mobile numbers.
  • The names published are those of the account holder(s), unless purchased through the directory team.
  • Businesses which advertise in the directory have a number of additional fields that they can add to their white pages entry – such as email addresses and websites.

If Sure customers wish to change their directory status – to be included next year, or removed, please do contact Sure on 700700.

If customers want different data included in the directory to what is in Sure’s billing system they will need to speak to our directories team by e-mailing them on

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